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Using Brand-Specific Hashtags to Target Followers

Using Brand-Specific Hashtags to Target Followers

Let's talk about brand specific hashtags.  What are they? You probably noticed the # sign aka hashtag on social media used by many brands, celebrities, business owners and regular people. A brand will use it in daily communication on their social media posts, but have you ever asked yourself how to use it properly? What is a good hashtag? How much is too much? Hashtag is not just a thing that "looks fancy" but an inevitable “tool” in communication on social media. People use it to attract followers and to make their brand more popular. #UsersOftenDoNotKnowHowToUseHashtags. (See what I did...

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How to Use Hashtags on the Correct Social Platform

How to Use Hashtags on the Correct Social Platform

Hashtags are a social media staple but did you know they serve a different purpose on each social platform? You might also discover that hashtags are not only meant to gain posts (more likes even) though that is one of its functions, they mean so much more! A look at the most popular social platforms... Facebook Yes, that is right, hashtags do work on Facebook. However there is only one thing to note, only public posts can populate under hashtag hubs. As a user, one should know that Facebook algorithms view posts with hashtags as contents that were shared or...

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A Guide to Creating, Researching and Testing Hashtags

Why It is important to test your hashtags before you use them.

Social media marketing, more specifically “hashtag marketing”, is definitely one of the hottest drivers of organic traffic today and you have to make sure that you are making the most of the hashtags you create online right now to build your business from the ground up. Today we're taking a look at why you should research, create and test hashtags for your brand or business. Creating hashtags #testyourhashtags By creating your own hashtags you can drive organic traffic to your website and target your audience. It's important to make the most of this marketing strategy and get with the times,...

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4 Reasons You Should Explore a Persona-Based Content Marketing Plan

4 Reasons You Should Explore A Persona-Based Content Marketing Plan

There’s a reason why buyer personas / customer personas / audience personas are widely used in various marketing activities – they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view. 1. Persona-based marketing helps you understand their needs Creating buyer personas isn’t necessarily simple. You don’t just put a name on your target audience and call it a day. Instead, you’ll be writing down the details of what makes this persona a great representative of your audience. You’ll note down their job title, their personal demographics, their...

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3 Essential Components of a Successful Content Marketing Strategy

3 Essential Components Of A Successful Content Marketing Strategy

One of the most frequent questions we get asked here at Bluespin is, "what is a content marketing strategy"? This is a great question (and a difficult one to answer in one post). Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy. 1. Setting the right kind of goals There are smart goals, and then there are non-smart goals. Non-smart goals are basically those that don’t fit the S.M.A.R.T. criteria. What...

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3 Quick and Easy Ways to Build a Profitable Opt-In List

Bluespin Web Consulting | 3 Quick and Easy Steps to a great Opt-In

3 Quick And Easy Ways To Build A Profitable Opt-In List You finally realize that you need a good opt-in list. After reading countless articles and sought expert advice and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advice to the letter and you still weren’t able to make a profit. In fact, you may be losing money. You maybe hiring writers to help you...

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Essential Steps for Building an Online Business

12-Point Checklist for Building an Online Business

Essential Steps for Building an Online Business Building an online business is never an easy task. Either if you are a business veteran or a beginner pursuing a dream, there are numerous challenges to overcome, trends to keep an eye on and a need for tremendous preparation. To make it at least a tiny bit easier, we decided to put together our best tips with all the essential steps for building an online business. 1. The idea The most crucial part of becoming an entrepreneur in the online business is to have at least a rough idea of what you could...

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Top 3 Benefits of Having a Strong Social Media Presence

Top 3 Benefits Of Having A Strong Social Media Presence Does your business have a strong social media presence? Whether you like it or not, social is here to stay. As more and more people join various social media platforms, any business who’s not on social media is leaving a lot of money on the table. You may think you only need a website so people will find you on Google. But the truth is people use social media to find out what other people are saying about you and your brand. Are you trustworthy? Are you credible? These are...

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5 Ways to Use Twitter to Drive Traffic to Your Website

5 Ways To Use Twitter To Drive Traffic To Your Website If you don’t use Twitter to promote valuable content on your website, then you’re missing out. Twitter has hundreds of millions of active users who log on to the network every single day. If you’re not on Twitter yet, then it’s best to create an account and get started right away! Here are five useful tips to use Twitter to your advantage and drive targeted traffic to your website: 1.    Get people curious about your content Using clickbait titles may be frowned upon by some people. But if you...

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5 Tips to Drive High-Quality Traffic from YouTube

5 Tips To Drive High-Quality Traffic From YouTube YouTube may seem like the kind of place where people only go when they want to be entertained. Say, for instance, they’re bored at home or at work, and they want to watch something funny, then they’ll go to YouTube. But YouTube is so much more than a funny cat video site! It’s the second biggest search engine right after Google. This means that it can drive significant traffic to your website if you know what to do – and this is exactly what you’ll be learning about in this article! 1.   ...

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