Thomasville, NC
Serving clients nationwide

Blog

Are You Making the Most of Your Website or Blog?

Chances are you’re putting a lot of time, energy, and effort into your blog or website. Are you getting the results that you want? Are you achieving your online business goals? If not, you may not be making the most of your website or blog. Test, Test, and Test Some More The best way to make the most of your website or blog is to test what works and what doesn’t. There are many different things you can test and ways to test. Test headlines, test calls to action and test different content formats. For example, your audience may respond...

Read More

Why Social Media Advertising Works for Small Business

Social media sites have been offering advertising programs for a while now. Sites like Facebook and LinkedIn provide business owners with the means to promote and reach targeted audiences on their sites. These platforms are becoming quite popular because of the results they’re able to deliver. Additionally, it’s a new way to reach your audience and may help you extend your advertising strategy beyond Google. Why Social Media Advertising Works In addition to the fact that millions of people access their Twitter, Facebook and Tumblr accounts on a daily basis, they’re also accessing the sites on their mobile phone. That...

Read More

The Basics of Digital Marketing

Want to grow your brick and mortar business, start a business, or market your services? Online marketing is the way to go. It helps you reach a broader audience, sell, connect, and much more. While digital marketing may seem complicated, once you understand the fundamentals you can build on that knowledge as your needs grow and change. Let’s take a look at the basics of online marketing. Your Website The foundation for your business online is a website. You must have an online presence to succeed on the Internet. It only makes sense. Now your “website” can take several different...

Read More

Simple Strategies to Ignite and Engage Your Audience

A key element to building your business through social media is being able to engage with your audience. Posting for the sake of posting won’t get you where you want to go. The goal is to capture attention and motivate people to not only become part of your business community but to also become lifelong customers. This requires both seizing attention and then retaining it. Let’s take a look at strategies to both ignite and engage your audience on social media. Identify the Trigger Points The first step to engaging your audience is identifying the types of content that they...

Read More

Four Simple Tools to Attract More Life Into Your Website

Bluespin Web Consulting | Who We Are | About Us

Businesses, like everything else, need a refresher once in a while. If you haven’t updated your business or added new features and benefits to your website, it may be time. Often simple steps can help you attract more life into your website. Four Simple Tools to Attract More Life Into Your Website #1 - Video The majority of business owners share an occasional video. However, by creating a video channel on YouTube or Vine you can reach a new audience and add some life to your business. You can even use short video messages on your sales and landing pages...

Read More

How to Use Social Media to Drive Traffic to Your Website

How to Use Social Media To Drive Traffic to Your Website

Social media is a fantastic tool to help start conversations with prospects and customers. However, if those customers don’t transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire. Below are five simple things you can do to use social media to drive traffic to your website. #1 Make Your Social Media Content Searchable Sites like Twitter allow you to include tags in your posts, aka hashtags#. Pinterest allows you to identify categories and include tags. Use these features...

Read More

How to Grow Your Instagram Audience Organically Using Hashtags

Bluespin Blog | Using Hashtags to Grow Instagram Audience

Today, I'm sharing top tips for small business owners who want to grow their Instagram audience organically, using hashtags. Instagram is one of the fastest growing social platforms.  With over 600 million active users, it can be difficult to stand out on this noisy social platform. Even more challenging for small business owners, growing your Instagram audience organically (non-paid posts). Before we dive into our top tips, let's briefly explain what hashtags are and why they're crucial to your social media growth. Hashtag 101 What are Hashtags? Hashtags are a word or phrase that is preceded by a # (or...

Read More

Jump Start Your Social Media Marketing in 3 Easy Steps

3 Things You Can Do Right Now to Jumpstart Your Social Media

A brand is worthless if it doesn't connect with the right audiences in a relevant way. By paying attention to your social media marketing efforts, you focus on delivering relevant content to your audience. Raise your hand if you glanced at your calendar recently and realized that the end of the year is less than two months away.  This is me, today. After coming to this startling realization, I thought about all the things I need to get done before the end of the year (and all of the things I want to implement next year). Something I hear repeatedly...

Read More

First Impressions: Why Online Brand Management Matters

Standing out in a noisy online world is tough. First impressions are important. Today we're talking about online brand management and why it matters.  Let's start with some facts. 80% of all home buyers are searching for their next home online. Most real estate professionals know that the key to a successful real estate career is build on repeat and referral business. According to a recent report compiled using statistics from the National Association of Realtors (NAR) 46% of real estate agents expect their leads will come from referral business. When you combine that statistic with the fact that 80% of all...

Read More

7 Steps to a High-Converting Landing Page

Hi friends!  Remember earlier in the week we talked about the concepts of pay-per-click (PPC) advertising?  (If you missed that post you can catch up HERE).  One of the key takeaways in understanding the core concepts of PPC advertising is creating a landing page that converts.  After all, if your landing page isn't causing your visitors to take action all the PPC advertising in the world won't help grow your business. In fact, it will end up frustrating you and cost you more money in the end. Today, I'm breaking the concepts behind conversion-centered landing page design.  Whether you're designing your own pages...

Read More