Holden Beach, NC
Serving clients nationwide


How To Write Social Media Headlines That Convert

Extra! Extra! Read all about it! Let's talk about social media headlines and how to write high-converting social media headlines to grow your business. In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same is being invisible. Seth Godin Something I learned early on in my real estate career that I hadn't anticipated -- real estate agents do A LOT of writing.  From writing highly-descriptive (and function) listing copy to producing eye-catching advertisements, real estate agents are constantly challenged with creative writing tasks.  It can be overwhelming at times. After all, real...

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The Basics of Search Engine Optimization

SEO. Short for Search Engine Optimization. Marketers throw this acronym around like confetti, don't they? But for the average business owner this term sounds as intimidating as going before the IRS. Am I right? Or am I RIGHT!  Listen, I get it.  Before I became a search engine optimization expert I was just as confused as you are.  And let's face it, small business owners wear many hats and search engine optimization is just another hat that most don't want to wear.  But, ignoring the analytics of your website is probably costing you money. Making sure your website is SEO...

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Understanding the Core Concepts of PPC Advertising

Hey friends!  Today we're diving into the basics of paid search marketing, also known as Pay-Per-Click Advertising or PPC Advertising. I believe this is one of the most under-valued and under-utilized channels in a small business advertising budget.  Using REALTORS as an example I'm going to illustrate how to spend your advertising dollars more wisely using PPC advertising. When I was selling real estate it amazed me how many agents wouldn't blink an eye to spend $600-800 a month on a full page ad in the local real estate book but wouldn't consider pay-per-click (PPC) advertising. I often asked my...

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Get Found: Two-Minute Tutorial Using Google My Business

More than 80% of online searches are conducted via Google. One of every five searches is regarding a local business or place, according to a recent study from Social Media Examiner. It's a competitive world out there on the World Wide Web. Fortunately, you have a friend in Google and there are a ton of totally FREE (yes, FREE) resources to help customers find your business on Google. Today, we're going to show you how it's done, in under two-minutes! (more…)

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5 Reasons Your Small Business Needs a Responsive Website

More than 2.4 billion (yes, BILLION) people use the Internet every day. 90% of those billions of users have purchased something, or contacted a company online in the last 12 months. If that alone doesn't make a strong argument as the number one reason why your small business needs a responsive website then I'm not sure what will. Do you struggle to connect with potential customers? Maybe you want to drive more foot traffic to your store? Having a responsive website can solve those problems, and more! (more…)

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Meet Bluespin Web Consulting

Bluespin Web Consulting, LLC LOGO

Bluespin Web Consulting is marketing firm based in the Triad of North Carolina, offering affordable web and social medial marketing solutions for small businesses.  Helping small businesses succeed is our passion.  We offer a mix of services ranging from web design and done-for-you social media management to training and education for your team. Too many small businesses find social media overwhelming and don't know where to start when it comes to online marketing. Social media and content marketing is the best way to tell your brand story and connect with customers. Bluespin Web Consulting creates strategies that help small businesses connect...

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