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4 Reasons You Should Explore a Persona-Based Content Marketing Plan

4 Reasons You Should Explore A Persona-Based Content Marketing Plan

There’s a reason why buyer personas / customer personas / audience personas are widely used in various marketing activities – they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view. 1. Persona-based marketing helps you understand their needs Creating buyer personas isn’t necessarily simple. You don’t just put a name on your target audience and call it a day. Instead, you’ll be writing down the details of what makes this persona a great representative of your audience. You’ll note down their job title, their personal demographics, their...

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