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4 Reasons You Should Explore a Persona-Based Content Marketing Plan

4 Reasons You Should Explore A Persona-Based Content Marketing Plan

There’s a reason why buyer personas / customer personas / audience personas are widely used in various marketing activities – they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view. 1. Persona-based marketing helps you understand their needs Creating buyer personas isn’t necessarily simple. You don’t just put a name on your target audience and call it a day. Instead, you’ll be writing down the details of what makes this persona a great representative of your audience. You’ll note down their job title, their personal demographics, their...

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3 Essential Components of a Successful Content Marketing Strategy

3 Essential Components Of A Successful Content Marketing Strategy

One of the most frequent questions we get asked here at Bluespin is, "what is a content marketing strategy"? This is a great question (and a difficult one to answer in one post). Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy. 1. Setting the right kind of goals There are smart goals, and then there are non-smart goals. Non-smart goals are basically those that don’t fit the S.M.A.R.T. criteria. What...

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Are You Making the Most of Your Website or Blog?

Chances are you’re putting a lot of time, energy, and effort into your blog or website. Are you getting the results that you want? Are you achieving your online business goals? If not, you may not be making the most of your website or blog. Test, Test, and Test Some More The best way to make the most of your website or blog is to test what works and what doesn’t. There are many different things you can test and ways to test. Test headlines, test calls to action and test different content formats. For example, your audience may respond...

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Simple Strategies to Ignite and Engage Your Audience

A key element to building your business through social media is being able to engage with your audience. Posting for the sake of posting won’t get you where you want to go. The goal is to capture attention and motivate people to not only become part of your business community but to also become lifelong customers. This requires both seizing attention and then retaining it. Let’s take a look at strategies to both ignite and engage your audience on social media. Identify the Trigger Points The first step to engaging your audience is identifying the types of content that they...

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Four Simple Tools to Attract More Life Into Your Website

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Businesses, like everything else, need a refresher once in a while. If you haven’t updated your business or added new features and benefits to your website, it may be time. Often simple steps can help you attract more life into your website. Four Simple Tools to Attract More Life Into Your Website #1 - Video The majority of business owners share an occasional video. However, by creating a video channel on YouTube or Vine you can reach a new audience and add some life to your business. You can even use short video messages on your sales and landing pages...

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How To Write Social Media Headlines That Convert

Extra! Extra! Read all about it! Let's talk about social media headlines and how to write high-converting social media headlines to grow your business. In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same is being invisible. Seth Godin Something I learned early on in my real estate career that I hadn't anticipated -- real estate agents do A LOT of writing.  From writing highly-descriptive (and function) listing copy to producing eye-catching advertisements, real estate agents are constantly challenged with creative writing tasks.  It can be overwhelming at times. After all, real...

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