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3 Essential Components of a Successful Content Marketing Strategy

3 Essential Components Of A Successful Content Marketing Strategy

One of the most frequent questions we get asked here at Bluespin is, "what is a content marketing strategy"? This is a great question (and a difficult one to answer in one post). Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy. 1. Setting the right kind of goals There are smart goals, and then there are non-smart goals. Non-smart goals are basically those that don’t fit the S.M.A.R.T. criteria. What...

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Are You Making the Most of Your Website or Blog?

Chances are you’re putting a lot of time, energy, and effort into your blog or website. Are you getting the results that you want? Are you achieving your online business goals? If not, you may not be making the most of your website or blog. Test, Test, and Test Some More The best way to make the most of your website or blog is to test what works and what doesn’t. There are many different things you can test and ways to test. Test headlines, test calls to action and test different content formats. For example, your audience may respond...

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