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The Basics of Digital Marketing

Want to grow your brick and mortar business, start a business, or market your services? Online marketing is the way to go. It helps you reach a broader audience, sell, connect, and much more. While digital marketing may seem complicated, once you understand the fundamentals you can build on that knowledge as your needs grow and change. Let’s take a look at the basics of online marketing. Your Website The foundation for your business online is a website. You must have an online presence to succeed on the Internet. It only makes sense. Now your “website” can take several different...

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Four Simple Tools to Attract More Life Into Your Website

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Businesses, like everything else, need a refresher once in a while. If you haven’t updated your business or added new features and benefits to your website, it may be time. Often simple steps can help you attract more life into your website. Four Simple Tools to Attract More Life Into Your Website #1 - Video The majority of business owners share an occasional video. However, by creating a video channel on YouTube or Vine you can reach a new audience and add some life to your business. You can even use short video messages on your sales and landing pages...

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7 Steps to a High-Converting Landing Page

Hi friends!  Remember earlier in the week we talked about the concepts of pay-per-click (PPC) advertising?  (If you missed that post you can catch up HERE).  One of the key takeaways in understanding the core concepts of PPC advertising is creating a landing page that converts.  After all, if your landing page isn't causing your visitors to take action all the PPC advertising in the world won't help grow your business. In fact, it will end up frustrating you and cost you more money in the end. Today, I'm breaking the concepts behind conversion-centered landing page design.  Whether you're designing your own pages...

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The Basics of Search Engine Optimization

SEO. Short for Search Engine Optimization. Marketers throw this acronym around like confetti, don't they? But for the average business owner this term sounds as intimidating as going before the IRS. Am I right? Or am I RIGHT!  Listen, I get it.  Before I became a search engine optimization expert I was just as confused as you are.  And let's face it, small business owners wear many hats and search engine optimization is just another hat that most don't want to wear.  But, ignoring the analytics of your website is probably costing you money. Making sure your website is SEO...

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Get Found: Two-Minute Tutorial Using Google My Business

More than 80% of online searches are conducted via Google. One of every five searches is regarding a local business or place, according to a recent study from Social Media Examiner. It's a competitive world out there on the World Wide Web. Fortunately, you have a friend in Google and there are a ton of totally FREE (yes, FREE) resources to help customers find your business on Google. Today, we're going to show you how it's done, in under two-minutes! (more…)

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5 Reasons Your Small Business Needs a Responsive Website

More than 2.4 billion (yes, BILLION) people use the Internet every day. 90% of those billions of users have purchased something, or contacted a company online in the last 12 months. If that alone doesn't make a strong argument as the number one reason why your small business needs a responsive website then I'm not sure what will. Do you struggle to connect with potential customers? Maybe you want to drive more foot traffic to your store? Having a responsive website can solve those problems, and more! (more…)

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