Social media marketing, more specifically “hashtag marketing”, is definitely one of the hottest drivers of organic traffic today and you have to make sure that you are making the most of the hashtags you create online right now to build your business from the ground up. Today we’re taking a look at why you should research, create and test hashtags for your brand or business.
Creating hashtags #testyourhashtags
By creating your own hashtags you can drive organic traffic to your website and target your audience. It’s important to make the most of this marketing strategy and get with the times, as they carry a lot of weight in social media marketing now. That said, in order to avoid an epic #hashtagfail it is important to test your hashtags before you use them. How do you do that? Keep reading…
Do some research. There are many sites that will search across many social media sites and show you posts with the hashtag in. The aim for you is to create relevant hashtags that aren’t in use as well as using ones that are.
Take #testyourhashtags as an example. I used a site called Hashatit.com and searched for this hashtag, surprisingly there were no results. That’s not a bad thing though. Consider that if there are no current posts attached to the tag, this blog will be the only one and you will have the readers full attention.
Take another example #createhashtags , this will be widely used as people will be researching on how to create hashtags and the originator of the articles will use that tag when talking about how to create them. Sort of like a supply and demand.
Tips for #creatinghashtags
- Keep them short. Period.
- Use them in the content of your social media posts instead of at the bottom.
- Keep your links close to your hashtags, this will help increase the engagement you receive.
- Make sure they are interesting, #furniture is not as interesting as #shabbychicfurniture
- They must be relevant. How many times do you see people randomly putting tags in a post just to get clicks? Sure they will come up in a search but if their post isn’t about the topic, they won’t get the engagement. I wouldn’t write a blog about dogs and then use #motorbikes #classiccars as chances are I will just make myself unpopular.
Remember this – Short. Interesting. Relevant.
Okay so you’ve done your research, you have created a short, interesting and relevant hashtag. Once you have made your hashtags – do you test them?
Sitting on a social media post and randomly putting in tags that spring to mind is one thing but if you don’t know their impact or if anyone else is using them, how do you know if they are going to work for you? Or worse, you could use a hashtag thinking it means one thing but actually it means something completely different #awkward. You don’t want to be paying respects to someones funeral and then add a hashtag that is linked to mass amounts of party gear.
Take #walkitoff – it could mean things to do with dieting, exercise. sports, charity walks or even in regards to someone getting fired from a job. Just #walkitoff
It is really important to test your hashtags and while you are at it, make sure you look into software that can track the analytics of them so you know what gets the clicks and what drives the consumers to your website. If you find a hashtag relevant to your site that isn’t widely used, it is possible to start a trend and be the center of it, that’s why testing and tracking are so important.
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