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3 Essential Components of a Successful Content Marketing Strategy

3 Essential Components Of A Successful Content Marketing Strategy

One of the most frequent questions we get asked here at Bluespin is, "what is a content marketing strategy"? This is a great question (and a difficult one to answer in one post). Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy. 1. Setting the right kind of goals There are smart goals, and then there are non-smart goals. Non-smart goals are basically those that don’t fit the S.M.A.R.T. criteria. What...

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How To Write Social Media Headlines That Convert

Extra! Extra! Read all about it! Let's talk about social media headlines and how to write high-converting social media headlines to grow your business. In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same is being invisible. Seth Godin Something I learned early on in my real estate career that I hadn't anticipated -- real estate agents do A LOT of writing.  From writing highly-descriptive (and function) listing copy to producing eye-catching advertisements, real estate agents are constantly challenged with creative writing tasks.  It can be overwhelming at times. After all, real...

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