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3 Essential Components of a Successful Content Marketing Strategy

3 Essential Components Of A Successful Content Marketing Strategy

One of the most frequent questions we get asked here at Bluespin is, "what is a content marketing strategy"? This is a great question (and a difficult one to answer in one post). Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy. 1. Setting the right kind of goals There are smart goals, and then there are non-smart goals. Non-smart goals are basically those that don’t fit the S.M.A.R.T. criteria. What...

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