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4 Reasons You Should Explore a Persona-Based Content Marketing Plan

4 Reasons You Should Explore A Persona-Based Content Marketing Plan

There’s a reason why buyer personas / customer personas / audience personas are widely used in various marketing activities – they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view. 1. Persona-based marketing helps you understand their needs Creating buyer personas isn’t necessarily simple. You don’t just put a name on your target audience and call it a day. Instead, you’ll be writing down the details of what makes this persona a great representative of your audience. You’ll note down their job title, their personal demographics, their...

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Simple Strategies to Ignite and Engage Your Audience

A key element to building your business through social media is being able to engage with your audience. Posting for the sake of posting won’t get you where you want to go. The goal is to capture attention and motivate people to not only become part of your business community but to also become lifelong customers. This requires both seizing attention and then retaining it. Let’s take a look at strategies to both ignite and engage your audience on social media. Identify the Trigger Points The first step to engaging your audience is identifying the types of content that they...

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Four Simple Tools to Attract More Life Into Your Website

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Businesses, like everything else, need a refresher once in a while. If you haven’t updated your business or added new features and benefits to your website, it may be time. Often simple steps can help you attract more life into your website. Four Simple Tools to Attract More Life Into Your Website #1 - Video The majority of business owners share an occasional video. However, by creating a video channel on YouTube or Vine you can reach a new audience and add some life to your business. You can even use short video messages on your sales and landing pages...

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How to Use Social Media to Drive Traffic to Your Website

How to Use Social Media To Drive Traffic to Your Website

Social media is a fantastic tool to help start conversations with prospects and customers. However, if those customers don’t transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire. Below are five simple things you can do to use social media to drive traffic to your website. #1 Make Your Social Media Content Searchable Sites like Twitter allow you to include tags in your posts, aka hashtags#. Pinterest allows you to identify categories and include tags. Use these features...

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