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Using Brand-Specific Hashtags to Target Followers

Using Brand-Specific Hashtags to Target Followers

Let's talk about brand specific hashtags.  What are they? You probably noticed the # sign aka hashtag on social media used by many brands, celebrities, business owners and regular people. A brand will use it in daily communication on their social media posts, but have you ever asked yourself how to use it properly? What is a good hashtag? How much is too much? Hashtag is not just a thing that "looks fancy" but an inevitable “tool” in communication on social media. People use it to attract followers and to make their brand more popular. #UsersOftenDoNotKnowHowToUseHashtags. (See what I did...

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How to Use Hashtags on the Correct Social Platform

How to Use Hashtags on the Correct Social Platform

Hashtags are a social media staple but did you know they serve a different purpose on each social platform? You might also discover that hashtags are not only meant to gain posts (more likes even) though that is one of its functions, they mean so much more! A look at the most popular social platforms... Facebook Yes, that is right, hashtags do work on Facebook. However there is only one thing to note, only public posts can populate under hashtag hubs. As a user, one should know that Facebook algorithms view posts with hashtags as contents that were shared or...

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A Guide to Creating, Researching and Testing Hashtags

Why It is important to test your hashtags before you use them.

Social media marketing, more specifically “hashtag marketing”, is definitely one of the hottest drivers of organic traffic today and you have to make sure that you are making the most of the hashtags you create online right now to build your business from the ground up. Today we're taking a look at why you should research, create and test hashtags for your brand or business. Creating hashtags #testyourhashtags By creating your own hashtags you can drive organic traffic to your website and target your audience. It's important to make the most of this marketing strategy and get with the times,...

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Top 3 Benefits of Having a Strong Social Media Presence

Top 3 Benefits Of Having A Strong Social Media Presence Does your business have a strong social media presence? Whether you like it or not, social is here to stay. As more and more people join various social media platforms, any business who’s not on social media is leaving a lot of money on the table. You may think you only need a website so people will find you on Google. But the truth is people use social media to find out what other people are saying about you and your brand. Are you trustworthy? Are you credible? These are...

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Are You Making the Most of Your Website or Blog?

Chances are you’re putting a lot of time, energy, and effort into your blog or website. Are you getting the results that you want? Are you achieving your online business goals? If not, you may not be making the most of your website or blog. Test, Test, and Test Some More The best way to make the most of your website or blog is to test what works and what doesn’t. There are many different things you can test and ways to test. Test headlines, test calls to action and test different content formats. For example, your audience may respond...

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Why Social Media Advertising Works for Small Business

Social media sites have been offering advertising programs for a while now. Sites like Facebook and LinkedIn provide business owners with the means to promote and reach targeted audiences on their sites. These platforms are becoming quite popular because of the results they’re able to deliver. Additionally, it’s a new way to reach your audience and may help you extend your advertising strategy beyond Google. Why Social Media Advertising Works In addition to the fact that millions of people access their Twitter, Facebook and Tumblr accounts on a daily basis, they’re also accessing the sites on their mobile phone. That...

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The Basics of Digital Marketing

Want to grow your brick and mortar business, start a business, or market your services? Online marketing is the way to go. It helps you reach a broader audience, sell, connect, and much more. While digital marketing may seem complicated, once you understand the fundamentals you can build on that knowledge as your needs grow and change. Let’s take a look at the basics of online marketing. Your Website The foundation for your business online is a website. You must have an online presence to succeed on the Internet. It only makes sense. Now your “website” can take several different...

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Simple Strategies to Ignite and Engage Your Audience

A key element to building your business through social media is being able to engage with your audience. Posting for the sake of posting won’t get you where you want to go. The goal is to capture attention and motivate people to not only become part of your business community but to also become lifelong customers. This requires both seizing attention and then retaining it. Let’s take a look at strategies to both ignite and engage your audience on social media. Identify the Trigger Points The first step to engaging your audience is identifying the types of content that they...

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How to Use Social Media to Drive Traffic to Your Website

How to Use Social Media To Drive Traffic to Your Website

Social media is a fantastic tool to help start conversations with prospects and customers. However, if those customers don’t transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire. Below are five simple things you can do to use social media to drive traffic to your website. #1 Make Your Social Media Content Searchable Sites like Twitter allow you to include tags in your posts, aka hashtags#. Pinterest allows you to identify categories and include tags. Use these features...

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How to Grow Your Instagram Audience Organically Using Hashtags

Bluespin Blog | Using Hashtags to Grow Instagram Audience

Today, I'm sharing top tips for small business owners who want to grow their Instagram audience organically, using hashtags. Instagram is one of the fastest growing social platforms.  With over 600 million active users, it can be difficult to stand out on this noisy social platform. Even more challenging for small business owners, growing your Instagram audience organically (non-paid posts). Before we dive into our top tips, let's briefly explain what hashtags are and why they're crucial to your social media growth. Hashtag 101 What are Hashtags? Hashtags are a word or phrase that is preceded by a # (or...

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