Social media is a fantastic tool to help start conversations with prospects and customers. However, if those customers don’t transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire. Below are five simple things you can do to use social media to drive traffic to your website.
#1 Make Your Social Media Content Searchable
Sites like Twitter allow you to include tags in your posts, aka hashtags#. Pinterest allows you to identify categories and include tags. Use these features in your post so that your prospects can readily find your information. This simple tactic will help attract more people to your social media profile and subsequently more people to your website.
#2 Update Contact Information
You might be surprised how many business owners have social media pages and profiles but their website address is a real challenge to find. It’s a simple thing; make sure your URL, email address, and even your phone number are on your site. Be completely transparent so prospects feel comfortable trusting you. Additionally, the more obvious your URL is, the more likely a prospect is to click on it and visit your website.
#3 Offer Incentives
Give your social media followers a reason to visit your website. Host a special promotion for them. Give something away,or hold a contest or sweepstakes. For example, you might offer a printable coupon for Facebook followers only. In your promotion, include a link to the promotional page.
#4 Provide Value Driven Social Media Content
Before you post anything on any social media site, make sure it provides value to your audience. If it doesn’t have a clear benefit, don’t post it. That means often keeping personal posts and business posts separate – unless your personality and personal life are relevant to your brand.
Test and track your posts to identify which posts generate the most traffic and interest. Also consider including a call to action and a link in some of your posts, and test and track those as well.
If you are looking for fresh ideas to jumpstart your social media, download our FREE Week of Content Planner. This planner is designed to guide you in creating a content calendar for your social channels.
#5 Use Social Media as a Teaser
Some social media posts should lead directly to your website or blog. Include a few sentences teaser on your social media page and a link to read more. You can do this on any of the social media sites, from 140 characters on Twitter to tantalizing paragraphs on LinkedIn, Google+, and Facebook.
There are dozens of tactics for using social media to drive prospects to your website. At the end of the day it requires two key steps. The first is to make sure you’re providing value to your prospects. The second is to test and track your result so you know what works.
What tips have helped you drive traffic to your website? I’d love if you left a comment below or send us an email to be featured in an upcoming blog post!
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- How to Use Hashtags on the Correct Social Platform - August 20, 2018
- A Guide to Creating, Researching and Testing Hashtags - August 17, 2018
- 4 Reasons You Should Explore a Persona-Based Content Marketing Plan - August 9, 2018
- 3 Essential Components of a Successful Content Marketing Strategy - August 7, 2018
- 3 Quick and Easy Ways to Build a Profitable Opt-In List - July 20, 2018
- Essential Steps for Building an Online Business - July 19, 2018
- Top 3 Benefits of Having a Strong Social Media Presence - May 15, 2018
- 5 Ways to Use Twitter to Drive Traffic to Your Website - May 8, 2018
- 5 Tips to Drive High-Quality Traffic from YouTube - May 1, 2018